"A family based in North London seeks an extraordinary and skilled tutor to assist their most junior child on his first steps to becoming an English gentleman."
Looking at this advertisement, you might easily skip the wording "first-steps" as mere figurative language.
But, it could be the crucial part of this distinctive job advert, as it attempts to hire a mentor for a one-year-old.
Numerous of submissions have since been sent in since the anonymous family posted their search for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
Over the last few weeks, the advert has attracted interest across the news, with numerous questioning why?
Forward-Thinking Method
Adam Caller, chief executive of a global tutoring firm, which is helping the family in their quest, said that notwithstanding early scepticism, he viewed the idea "forward-looking", and "progressive".
When he consulted the family, he noted they appreciated the unconventional character of their requirement, and how young their son is.
Nevertheless, they stated that they "preferred not to postpone any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural influence had already taken hold".
But what does the family indicate by "cultural bias"?
It's "everything", he responded. "The way you eat, the way you speak".
He explained the firstborn had absorbed "really subtle, non-verbal cues" from the family, and had taken on their cultural habits. The family told Adam they wished to avoid history to repeat itself with their younger child.
The intention: To engage a British tutor, who should speak with RP, to influence the baby from day one.
Osmotic Learning
"Much of the education at the start here is kind of acquired indirectly," said the expert.
It's through this natural absorption that the family are expecting the child will acquire the UK customs they wish to cultivate.
The consultant explained the tutor had to be somebody who attended "prestigious academies – the same kinds of schools as the family plan to send their son to".
"The instructor simply needs to be the suitable individual, they'll be doing things they aren't even aware they're doing, simply by nature," he commented.
Money No Object
The family informed Adam the chosen tutor should ideally also have familiarity of or passion in riding, skiing, artistic pursuits and music so as to inspire the child in a diverse set of interests.
Furthermore though, he said the family desired the tutor to enrol the child on a selection of classes so the child would be "pony-riding and learning an musical instrument by the time they are around three years old".
In the family's minds, helping their son become a "British gentleman" will lead to achievement and provide access.
"Taking into account the pros and cons of that, because it's definitely a status symbol," he adds.
However, despite all this instruction in "Britishness", could the child absorb alleged cultural influence from the multicultural family he is raised by regardless?
"Absolutely", replied the CEO. "The family understand this may not work, but they've merely embraced the attitude of, 'let's give it a go and let's go as soon as we can', because the price of it is not relevant," he said.
Idealistic and Unrealistic
A number of in the private teaching field who share similar concerns.
An education leader, head and founder of Blue Education, who provides individual instructors, stated that "the process of adopting dual cultures, or actually, discovering oneself, is something that must be experienced personally, not designed."
He explained that he had moved from the Far East to the United Kingdom at the age of childhood, and had been raised knowing and embodying two backgrounds. He went on to be educated at the University of Cambridge.
"The idea that an individual can function as a embodiment of Britishness, an individual who can somehow impart the qualities of a UK sophisticate upon a one-year-old child, seems to me optimistic and impractical," he stated.
"From my perspective, engaging a typically British tutor from infancy will does not necessarily create the goal they want.
"I never had such a figure, and however I have been lucky enough to experience several of the situations they aspire for their son."
He added: "The fact is, personal identity should not be dictated from the outside influences; it must be embraced, and it must come from within."
Acquiring Englishness
Naturally, UK identity is something Adam thinks can be instructed – and marketed.
"In my view the fact that the international society views us in this respect is something that we should be cherishing|valuing|appreciating
